Commercial Campaign
Project
05
FORM / FUNCTION
A commercial campaign built on shape and shadow, with the product treated like architecture.
Client
MORROW
Year
2025
Location
Milan
Services
Campaign Photography, Creative Direction
The Story
Overview & approach
FORM / FUNCTION introduces a new outerwear line. The brief asked for images that feel engineered rather than styled.
We lit each look with a single hard source and composed around the silhouette. The campaign runs across print, outdoor, and a set of short motion loops.
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